spring, marketing and instagram drops no.4
spring is so lovely in Sydney, as i gaze from my window i view the blue cobalt sky with whisps of clouds puffing along in the wind. this week has been a busy one, with it being the last week of school and the realisation that our exhibition, fleur de rouge, 21st october- 1 november 2021, gaffa gallery, is probably going ahead. with all of this COVID uncertainty and staying at home a lot, I did think that it would be rescheduled. hallelujah! seems I was wrong, and it’s all on, all systems go… so madly this week i have gotten on with the marketing material and final bits and pieces to send to the wonderful gaffa gallery.
i first discovered gaffa gallery last year when I was waiting in line at Artscene, (@the_artscene) a great art store and framing business that is in North Ryde, NSW, the people who work in that business are all so awesome. every time I have had dealings with them, they have been so helpful and have tried to help me with my curious enquiries about products and services. so anyways, this client, Jacqui was getting some work framed for an upcoming show, i being inquisitive to checking out others work at the framers spied her work, she obligingly let me gush over it, beautifully rendered black and white lithography prints, so i followed her on insta- @jaxdriver, then… her show was at the gaffa gallery. now i had heard of this gallery, but for some unknown reason in the history of the world, i had never visited it. as algorithms go, i then received marketing from them, entered urns of 2020 (a group show i was in last year, curated by elizabeth from @ionicamadeinitaly, referencing 2020 on painted urns from Italy), so then… boom…. jen and i decided that after 30 years of being acquainted and of a creative gleaning, we needed to have a show together. and so it is… gaffa agreed, and we are on. so exciting to be creating a show with someone who thinks the same, and is as creative and quirky as can be. you can view jen’s amazing installative and imaginative work on instagram @jen_denzin_ speaking of instagram- its such a cool tool for artists, it connects one with galleries, artists, business, publications, people, all over the whole world- its kind of like the whole world being in your pocket, which is a really amazing thought, heavy too, the access of it all…i often wonder what will come next????
fortunately as i have been creating my works, i have been measuring and titling them as i went. so i haven’t had to go around photographing and listing in the final hours… it has just been compiling it all together for the gallery. i have also found having all my work on the instagram indicates to me instant information about the work too, so all of these tools help for the administration side of things, so if you are an emerging or beginning artist: have an instagram page, it is so helpful to organise and document your creations. taking these marketing steps this week is making the exhibition seem more real, i cannot contain my gladness at putting this all together, i do hope it goes ok, well, i do hope it happens for a start…what uncertain times we live in?? with yellow submarines, have a great weekend…t